Sellability Score
Free online assessment that benchmarks your business against 90,000+ companies and shows you exactly what drives value when you sell.
90,000+ businesses assessed
71% higher offers at Score 80+
7.1× higher at Score 90+
Most business owners don't know what makes their business valuable to a buyer until they're already in negotiations. By then, it's too late to fix the issues that reduce offers or kill deals.
The Sellability Score assessment takes 13 minutes. You'll answer questions about your business across eight value drivers—the factors that determine what buyers will pay and whether deals complete.
You'll receive an instant score showing how your business compares to 90,000+ other businesses, where you're strong, where you're vulnerable, and what to prioritise to increase value before you approach the market.
Your Sellability Score report shows
The assessment takes 13 minutes. The insights can add hundreds of thousands to your exit value.
Overall score (0-100)
Your business receives a score benchmarked against 90,000+ other businesses. Companies scoring 80+ receive offers 71% higher than average. Those scoring 90+ receive offers 7.1× higher.
Performance across the 8 Value Drivers
You'll see exactly how your business performs on the factors that determine value: Financial Performance, Growth Potential, Switzerland Structure (reducing owner dependency), Valuation Teeter-Totter (recurring vs one-off revenue), The Hub & Spoke (customer concentration), Monopoly Control (differentiation), Cash Flow (profitability), and Winning the Race (competitive position).
Specific strengths and vulnerabilities
The report identifies where you're strong and where buyers will scrutinise or discount offers. Customer concentration above 15%, owner dependency, lack of recurring revenue, undocumented systems - these surface as red flags before you approach buyers.
Prioritised improvement roadmap
Not all improvements create equal value. The report shows which drivers matter most for your business and what sequence to address them in. This becomes your exit planning roadmap if you're 1-5 years from sale.
The 8 Value Drivers
The Sellability Score assesses your business across eight factors that determine what buyers will pay and whether deals complete. These drivers measure risk, growth potential, competitive position, and how dependent the business is on you personally.
1. Financial Performance
Revenue growth, profitability, and quality of bookkeeping. Buyers scrutinise whether your financial performance is sustainable and credible, and whether accurate records support your reported figures.
2. Growth Potential
Demonstrable growth trajectory and untapped market opportunity. Buyers invest in future returns - they need to see clear paths for expansion beyond what you've already achieved.
3. Switzerland Structure
Independence from any single customer, supplier, or employee. If any customer represents more than 15% of revenue, or if the business depends on specific relationships you control, buyers see existential risk and discount heavily.
4. Valuation See Saw
How much working capital the business requires to operate. The less cash needed in the business day-to-day, the more valuable it becomes - buyers write two cheques (one for you, one for working capital), and the bigger the second cheque, the smaller the first.
5. Recurring Revenue
Predictable income from subscriptions, contracts, or retainers. Recurring revenue is worth 3-5× more than project-based or transactional revenue because it's predictable, reduces risk, and proves customer retention.
6. Monopoly Control
What makes your business difficult to replicate - intellectual property, proprietary processes, niche specialisation, or competitive advantages that create pricing power. Differentiated businesses command premium valuations; commodity businesses don't.
7. Customer Satisfaction
Net Promoter Score, retention rates, and likelihood customers will refer you. Satisfied customers stay longer, buy more, and market organically — reducing acquisition costs and increasing lifetime value.
8. Hub & Spoke
Whether the business can operate without you at the centre of every decision. If employees, customers, and suppliers depend on your personal involvement, you're a bottleneck — buyers see key person risk and either walk away or structure deals that trap you post-sale.