Privacy Policy
ENTHUSE TRANSFORMATIONS LTD trading as ETSC ("We") are committed to protecting and respecting your privacy.
This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.etsc.co.uk (the "Website"), you are accepting and consenting to the practices described in this policy.
For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is ENTHUSE TRANSFORMATIONS LTD, a company (Company Number 10101713) registered in England and Wales, Registered address: The Wheelhouse, Angel Court, 81 St Clement's Street, Oxford, OX4 1AW.
1. What information do we collect?
We may collect, store and use the following kinds of personal data:
(a) Information about your computer and about your visits to and use of this website, such as your IP address, geographical location, browser type, referral source, length of visit and number of page views;
(b) Information that you provide to us for the purpose of registering with us or requesting information (including your name, company name, job title, telephone number and email address);
(c) Information that you provide to us about your company, including business-related information such as revenue, structure, ownership, and operational details;
(d) Information that you provide to us for the purpose of subscribing to our email notifications, newsletters, or Value Builder Score assessments;
(e) Any other information that you choose to send to us.
2. Cookies
We use cookies on this website. A cookie is a text file sent by a web server to a web browser, and stored by the browser. The text file is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.
We may send a cookie which may be stored by your browser on your computer's hard drive. We may use the information we obtain from the cookie in the administration of this website, to improve the website's usability and for marketing purposes. We may also use that information to recognise your computer when you visit our website, and to personalise our website for you.
Most browsers allow you to refuse to accept cookies. (For example, in Chrome you can block cookies by clicking "Settings", "Privacy and security", "Cookies and other site data", and selecting "Block all cookies".) This will, however, have a negative impact upon the usability of many websites, including this one.
We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at: https://policies.google.com/privacy.
3. Using your personal data
Personal data submitted on this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.
We may use your personal information to:
(a) Administer the website;
(b) Improve your browsing experience by personalising the website;
(c) Enable your use of the services available on the website, including the Value Builder Sellability Score assessment;
(d) Provide you with business advisory services, valuations, and M&A advisory services that you have requested;
(e) Send statements and invoices to you, and collect payments from you;
(f) Send you service-related communications;
(g) Send you email notifications which you have specifically requested;
(h) Send you our newsletter and other marketing communications relating to our business (you can unsubscribe at any time by emailing us at info@etsc.co.uk or using the unsubscribe link in any marketing email);
(i) Provide third parties with statistical information about our users – but this information will not be used to identify any individual user;
(j) Deal with enquiries and complaints made by or about you relating to the website.
We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.
3A. Third Party Services - Value Builder System
3A.1 This Website uses the Value Builder System to provide business sellability assessments. When you complete the Sellability Score questionnaire, your responses and business information are collected and processed by The Value Builder System™, a third-party service provider.
3A.2 Information collected through the Value Builder assessment includes:
Your contact details (name, email, company name)
Business operational data (revenue, structure, processes)
Responses to assessment questions about the 8 Value Drivers
3A.3 The Value Builder System processes this information to:
Calculate your Sellability Score
Generate your personalised assessment report
Benchmark your business against their database of 90,000+ businesses
Share your score and report with ETSC (as your designated advisor)
3A.4 By completing the Value Builder assessment, you consent to:
The Value Builder System collecting and processing your business data
The Value Builder System sharing your assessment results with ETSC
ETSC using your assessment results to provide advisory services
3A.5 The Value Builder System has its own privacy policy governing how they handle your data. You can review their privacy policy at: https://advisor.valuebuilder.com/privacy-policy/
3A.6 We do not control The Value Builder System's data practices and are not responsible for their privacy policies or security measures. We recommend you review their privacy policy before completing the assessment.
4. Legal basis for processing
Under UK GDPR, we process your personal data on the following legal bases:
(a) Consent: Where you have given clear consent for us to process your personal data for specific purposes (e.g., marketing communications, Value Builder Score assessments);
(b) Contract: Where processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract;
(c) Legal obligation: Where we need to comply with the law;
(d) Legitimate interests: Where processing is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
5. Data retention
We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process your personal data, and applicable legal requirements.
In general:
Marketing contact data is retained until you unsubscribe or request deletion
Client data is retained for 7 years following completion of services (UK tax and regulatory requirements)
Website analytics data is retained for 26 months (Google Analytics default)
6. Other disclosures
In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, we may disclose information about you:
(a) To the extent that we are required to do so by law;
(b) In connection with any legal proceedings or prospective legal proceedings;
(c) In order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
(d) To the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling.
Except as provided in this privacy policy, we will not provide your information to third parties.
7. Security of your personal data
We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
We will store all the personal information you provide on secure servers. The data that we collect from you may be transferred to, stored and processed at a destination inside or outside the United Kingdom. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
Unfortunately, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
You are responsible for keeping your password and user details confidential. We will not ask you for your password.
8. Your rights under UK GDPR
Under UK GDPR, you have the following rights:
(a)Right of access: You have the right to request copies of your personal data.
(b)Right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
(c)Right to erasure: You have the right to request that we erase your personal data, under certain conditions.
(d)Right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
(e)Right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
(f)Right to data portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
To exercise any of these rights, please contact us at info@etsc.co.uk.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data properly. Visit www.ico.org.uk for more information.
9. Policy amendments
We may update this privacy policy from time to time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.
We may also notify you of changes to our privacy policy by email.
Last updated: 27 April 2026
10. Third party websites
The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.
11. Updating information
Please let us know if the personal information which we hold about you needs to be corrected or updated by emailing info@etsc.co.uk.
12. Contact
If you have any questions about this privacy policy or our treatment of your personal data, please contact us:
Email:info@etsc.co.uk
Telephone: 01865 819 865
Address: ENTHUSE TRANSFORMATIONS LTD, The Wheelhouse, Angel Court, 81 St Clement's Street, Oxford, OX4 1AW