The Fatigue Discount: Why Selling Your Business When You Are Burnt Out Destroys Your Valuation

When a business owner enters a sales process exhausted, experienced buyers exploit that urgency. The result is a lower price, a more aggressive deal structure, and earnout terms they would have rejected in better shape. ETSC founder Zach Dogar explains the Fatigue Discount - what it costs, how buyers use it, and what to do before you go to market.